-
-(1).png)
-
-(5).png)
Meet Alycia Mason:
Alycia leads a multi-state regional field organization to support ~1000 restaurants. She is responsible for growing annual sales, guest counts and operating income. Prior to her role as Field VP, Alycia was the Chief Customer Experience Office of McDonald’s leading the development and commercialization of digital and delivery strategies for McDonald’s USA, including the MyMcDonald’s Rewards loyalty club, transforming the McDonald’s experience across 13,500 restaurants for 230 million customers each year. In this role she created an experience that bridges consumer needs with new ways to tell the iconic brand’s stories to resonate with a new generation of customers.
An accomplished marketing executive and digital brand builder with success leading organizations through marketing and digital transformations, Alycia joined McDonald’s in 2018 and is elevating the McDonald’s customer experience by creating seamless and memorable experiences for both customers and team members that grow the business. Under her leadership, McDonald’s has grown digital and delivery from 5% of sales to 1 in 3 transactions and launched the largest QSR loyalty program. In recognition for her efforts Alycia was honored among Ad Age’s Leading Women for 2022.
Alycia is recognized for consistently delivering results against aggressive goals with both agency and client-side experience. Prior to joining to McDonald's, Alycia spent seven years at Publicis as a proven leader of large scale, integrated teams. In this role she led the Kellogg’s Publicis Global team, which transformed Kellogg’s brand-building model inclusive of Creative, Media, CRM and Analytics. Under Alycia’s leadership, ROMI doubled with a renewed focus on business outcomes; she built a Media and CRM team and helped evolve Kellogg’s creative approach to better support a digitally led consumer. During her career Alycia has worked on large brands including BP, Kraft and Luxottica Retail in various leadership roles in media and digital.
In 2022, her and her husband, Patrick and their two daughters Addison (13) and Campbell (10), opened a candy store in Oak Park – Candycopia. Their vision for Candycopia is to bring some sweet relief to the world by helping people discover and experience new flavors that hit their sweet spot. Inspired by our experiences visiting family-owned candy shops with their kids, they sought to bring their own kind of creation to their community of Oak Park. Candycopia features hundreds of gummies and bulk items, nostalgic favorites, and a totally unique collection of handmade specialties from small-batch candymakers. They strive to partner with local, women and diverse-owned candymakers to feature their delicious creations and share their amazing stories all in one place. In 2023, Alycia joined the board of directors of the Chicago Children’s Museum as providing access to play for all is something that Alycia values.
-
-
-
THANK YOU To Our Venue
